Our Pricing Manifesto

With the changing retail environment, we decided to move away from the traditional approach of marking down our clothing and products and offering steep sales. We want to be more transparent with our customers and provide them with the best possible value for their money.

By offering more consistent pricing and value-added benefits, we are able to emphasize the quality of our products and reward our customers for their loyalty and long-term relationships. We believe that this approach is fairer to our customers, artisans and makers, and brands that create more value for them, and ultimately strengthens our impact.

We also want to ensure that our products remain available to all of our customers, regardless of their spending power. By eliminating the need to constantly mark down our clothing and offer steep sales, we are able to ensure that everyone can access our products.

We believe that this is a more sustainable approach to the ever-changing retail environment, and we are committed to continuing to provide our customers with the best value and service. 

Thank you for your continued support of our brands, makers, artisans and most of all, the Athens & Company Family.


All my Love,  

Christina Craig 

Effective: 12/16/2022