The Top 10 Questions and Answers about our New Brand Collection, Merritt Charles

Athens & Company is proud to announce their partnership with the brand, Merritt Charles. Merritt Charles was founded in the skies while California native, Lacey Horning was flying home to Los Angeles after vacationing with her sister (and also best friend) in Hawaii in 2011.  

The brand was then born.  She named the company after her grandfather, Merritt, who dedicated his life to helping others. It wasn't until 2019 when the real meaning of the brand was brought to the front of the its existence: showing a pathway to create merit within people became the brand's purpose. 


1. What was the catalyst for starting Merritt Charles? 
“In 2008, I left my job to start my own clothing company with the goal to master the niche I discovered in the marketplace for high end and luxury casual wear with style. I wanted to give women the opportunity to buy luxury clothes they could actually wear. I wanted to make top quality clothing with the best fabrics, the best fit, the best construction that were also extremely stylish and fashionable.
Most of the Merritt Charles materials are imported from Italy and all production is constructed in the US under my supervision. I focus very much on the quality of craftsmanship. The Merritt Charles line represents fashionable closet staples with unmatched quality material and construction.”

2. Who is Merritt Charles?
“Merritt Charles M.D., F.I.C.S., M.P.H. (1915 – 2005), was a pioneer in preventative medicine and was a man of the utmost integrity.  He spent his life doing good for others, putting people first and couldn't have been given a more perfect name in doing so. 

He thought hospitals were reactive so founded preventative health institutions to prevent people from becoming sick in the first place. He thought being good, doing good and making decisions in the present for our future could help avoid most of the bad from happening. Today, think about how the decisions you make might affect your future and the future of others. Make people happy so they don’t get sad. Make good decisions for yourself. “

3. What is Merritt Charles?
Merritt Charles is a considered a new fashion and lifestyle brand that has launched and is already making waves in the fashion industry. The brand focuses on creating timeless pieces that are both stylish and comfortable. Each piece has been carefully crafted with rich fabrics and detailed silhouettes. Merritt Charles is all about creating a look that is both timeless and modern. From basic wardrobe staples to statement pieces and everything in between, Merritt Charles has something for everyone. With its wide range of pieces and styles, this brand is sure to be a staple in the fashion and lifestyle industry. So if you're looking for a new and stylish brand to check out, be sure to check out Merritt Charles. 

4. What does Merritt Charles make? 
Merritt Charles offers a range of fashion staples, from tanks and dresses to jeans, that embody laid-back Southern California style. The fabrics used in these pieces give them a luxurious feel - think cotton cashmere and Tencel jersey - which makes them pieces worth keeping even after the season is over. Merritt Charles is here to revolutionize the fashion industry! Merritt Charles is dedicated to manufacturing quality products with all natural and biodegradable materials. Our fabrics are luxurious and comfortable, ranging from silks, linens, cottons, rayons, and tencels. We ensure that all of our materials are ethically sourced and environmentally friendly. We are focused on providing the highest quality fabrics that are stylish yet sustainable. Our commitment to sustainability and ethical sourcing makes us stand out from other brands in the industry. We believe in creating products that look and feel amazing, without damaging our planet.

5. Where is Merritt Charles' clothing made? 
At Merritt Charles, they recognize the importance of environmental sustainability and creating economic opportunities. They are proud to make the majority of our products in their home of Los Angeles. Not only does this keep the brand's carbon footprint low, it also helps to boost the local economy. Merritt Charles uses local suppliers and materials to ensure that the products they are producing are high quality and made with care. Merritt Charles is committed to creating beautiful, stylish, and sustainable clothing that is sure to last. 

6. What does the future look like for Merritt Charles?
In roughly eighteen months, we will be expanding our range to include men's clothing. This is a crucial step in achieving our goals of reaching the three men mentioned above. Our ultimate goal is to become a consumer empire with products ranging from housewares to children's clothing within five years. We have already gone international and plan to extend our reach to other countries. Additionally, we have created a subsidiary of Merritt Charles that sponsors upcoming artists, entrepreneurs, entertainers, and athletes. This network provides them with the resources and support they need to achieve success.

7. Who is considered the Merritt Charles woman?

The Merritt Charles woman is a sophisticated traveler who can go from the beach to yoga in Malibu to the South of France. She can be found relaxing or enjoying a night out, traversing between New York and Paris. One of the best qualities of the brand is its versatility; the collection is designed to fit in everywhere, from beach to city, formal to casual.

8. Why did Athens & Company choose to partner with Merritt Charles?
Athens & Company partnered with Merritt Charles apparel line due to their shared sustainability goals and commitment to environmental stewardship. Merritt Charles is known for its commitment to ethical production and eco-friendly materials, and this partnership allows Athens & Company to expand its sustainability goals. This partnership enables Athens & Company to offer their customers apparel made with sustainable materials and produced using ethical and sustainability practices. The partnership also allows Athens & Company to contribute to a more sustainable future through their efforts to reduce their environmental impact and support sustainable production. This partnership is a perfect example of how two companies can come together to achieve environmental goals and help reduce the impact of fashion on the planet.

9. What's next on the radar for Merritt Charles and Athens & Company?
We will launch new collections from Merritt Charles to coincide with their major brand releases. We are also looking into partnering with other companies to create exclusive collaborations that will further expand our reach. Additionally, we will be focusing on growing our presence in the international market as well as strategic marketing initiatives to reach new customers. We are also exploring environmental initiatives to make sure we are doing our part to reduce our impact on the planet.

10. What values stick out to Athens & Company that Merritt Charles is known for?
Merritt Charles is known for their commitment to sustainability, eco-friendly practices, and biodegradable products. They are champions of local businesses, supporting them through his own initiatives and giving back to the community. They believe in the power of environmentally conscious choices, and their values have resonated with Athens & Company. Merritt Charles strives to create a better future for the planet and their own business, and their dedication has made them leaders in the fashion industry. Their values of sustainability, eco-friendliness, biodegradability, and supporting local businesses are evident in their work and have been embraced by Athens & Company.

The Merritt Charles Brand Collection partnership with Athens & Company has been an exciting opportunity to offer you a unique and stylish fashion brand. With the combination of classic style and modern trends, the fashion brand Merritt Charles has created a fashion line that is sure to be a hit with fashion-forward individuals. With the launch of our partnership with this brand, we look forward to seeing how it will redefine the fashion industry and bring a unique style to the market. We are excited to see what the future holds for Athens & Company and Merritt Charles and are thrilled to be part of this amazing journey.

Shop the Merritt Charles Collection here. 

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